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About Us
A New Era of Everyday Luxury
Founded in 2025, House of NirYah represents a modern interpretation of jewellery—where style, versatility, and quality come together for everyday living. Built on trust and a strong business legacy, the brand is founded by Vasu Narula, a fourth-generation businessman and a first-generation jewellery entrepreneur, bringing a fresh vision to the world of artificial jewellery.
House of NirYah was created to meet the needs of today’s lifestyle—where traditional gold and silver are no longer practical for daily wear. Our collections offer a smart, stylish alternative through premium artificial and imitation jewellery that delivers elegance without compromise.
Each piece is thoughtfully designed to complement every outfit and every occasion, from daily wear to party and festive looks. With a strong focus on quality, fine finishing, and durability, our jewellery is crafted to be worn comfortably, confidently, and repeatedly.
At House of NirYah, we believe luxury should not be limited to special occasions. We exist to make everyday elegance accessible, ensuring jewellery becomes a seamless part of modern self-expression—timeless, versatile, and beautifully wearable.
Founded in 2025, House of NirYah represents a modern interpretation of jewellery—where style, versatility, and quality come together for everyday living. Built on trust and a strong business legacy, the brand is founded by Vasu Narula, a fourth-generation businessman and a first-generation jewellery entrepreneur, bringing a fresh vision to the world of artificial jewellery.
House of NirYah was created to meet the needs of today’s lifestyle—where traditional gold and silver are no longer practical for daily wear. Our collections offer a smart, stylish alternative through premium artificial and imitation jewellery that delivers elegance without compromise.
Each piece is thoughtfully designed to complement every outfit and every occasion, from daily wear to party and festive looks. With a strong focus on quality, fine finishing, and durability, our jewellery is crafted to be worn comfortably, confidently, and repeatedly.
At House of NirYah, we believe luxury should not be limited to special occasions. We exist to make everyday elegance accessible, ensuring jewellery becomes a seamless part of modern self-expression—timeless, versatile, and beautifully wearable.
Our Mission
At House of NirYah, our mission is to redefine modern luxury through high-quality artificial jewellery that blends timeless elegance with everyday wearability. We design premium imitation jewellery that empowers women to express their style, confidence, and individuality—without the limitations of traditional gold and silver. Founded by Vasu Narula, a fourth-generation businessman and first-generation jewellery entrepreneur, House of NirYah is built on trust, craftsmanship, and a forward-thinking vision where legacy meets innovation and affordability meets luxury. Designed for today’s fast-paced lifestyle, our collections offer the perfect alternative to heavy, impractical jewellery. From everyday essentials to party wear and wedding-inspired designs, each piece is thoughtfully crafted to complement every look. Quality remains our highest priority, with superior materials and fine finishing ensuring durability, comfort, and long-lasting shine. House of NirYah exists for the modern woman seeking stylish artificial jewellery and accessible luxury—because true luxury is not about excess, but intention.
Our Vision
Our vision at House of NirYah is to become a trusted and loved name in premium artificial jewellery, redefining accessible luxury for the modern generation. We aspire to build a brand where fashion jewellery is an everyday expression of elegance, confidence, and individuality—offering a smart and stylish alternative to traditional gold and silver for daily wear. From everyday essentials to festive and party collections, we aim to create jewellery that complements every outfit and every moment. At House of NirYah, luxury is more than adornment—it is a feeling of quiet confidence, thoughtful choice, and lasting impression. Through high-quality, designer imitation jewellery, we strive to make refined style accessible without compromising on craftsmanship or quality. As we grow, our goal is to build a meaningful legacy where trust, modern design, and versatility come together—making luxury wearable, attainable, and timeless.
Why Choose Us
- Premium artificial jewellery with a fine-jewellery look
- Utmost focus on quality, finish, and long-lasting durability
- Perfect jewellery match for every outfit and occasion
- Trend-driven yet timeless designs for modern women
- Affordable luxury without compromising craftsmanship
- Jewellery made to be worn, loved, and repeated
